Experiences 2023

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500k+ Players

400+ Locations

20 Campaigns

“Astonishingly excellent customer service. Fantastic affordable trails to get your local community up and out walking.”
Tina Gambell, Wisbech Town Council

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Build an Audience & Create Footfall in 2023

We’ve created a brand new series of our uniquely magical storytrails. 

These storytrails are included as part of our new geogaming platform or they can be run as one-off events.

Read on to see how our experiences are now truly immersive, engaging and rewarding for players and will create a sense of play, community and life in your location.

How Our games work

1. Ten story points are displayed in venues around your location via window vinyls or on Correx boards. Players visit them, in any order, and scan unique QR codes with their phone's camera. A browser window opens automatically, without any need to download an app or register, and they collect a digital stamp.

2. Players complete a challenge, riddle or puzzle.

3. They take funny selfies.

5. Players can then open the character in AR (or web image only) and take selfies. They are then directed back to the map page to find the next story point.

6. Finally, when players complete the game, they can take 'mission complete' selfies and share them on social media. They also win printable fun packs or ebooks.

Watch the below video to see it in action:

Our Storytrails in 2023

This year we are releasing five specially created storytrails, based around the major holidays. These can be ran as single one-off events or as part of a permanent platform that builds an audience over the year.

Can be launched at Any Time

Each new trail has an earliest possible start date, but after this you are launch the trails to suit your local events calendar.

Can Run for 4-6 Weeks

Our trails are flexible and can be ran for a timeframe that suits your calendar. We can even extend these is requested.

Include at Least 10 Stops

Our trails include 10 stops as standard but we can add extra stops when requested and even create bespoke local characters.

A Perfect Event For The Easter Period
Available to launch from 20th March

In Springtopia the animals are having their annual art competition. They want you to judge it for them and they’ll reward you if you do! 

Visit all of the eggs in your area, guess which animal painted each one and scan the QR codes to reveal the characters in AR.

Each character will let you a take a selfie with their animal costume on… if you can complete a challenge! Once you’ve completed them all, you’ll be able to download the full story as a free ebook.

Trail Details

When: Launch at any time from 20th March 2023

How Long: Up to 4 Weeks

Who: Any age can enjoy it, but aimed at families

Venues: This trail has 10 ‘storypoints’ for venues to host.

Price: £549+VAT or Free when included in the multi-trail platform

Process: Once you complete the application form we will send you a complete marketing toolkit and venue form that you can use to submit the 10 venues. After you submit this, we create your map, send you the physical window decals, and take care of everything else!

Bespoke: There is a lot of flexibility in what we can offer. We can print various large-scale marketing materials, like life-sized cutouts, banner and posters. We can work with the community to run prize draw competitions or children’s colouring competitions. We can even create bespoke characters based on local concepts or competition designs. Get in touch to discuss any ideas that you have.

Trail Package Includes: Each standard trail package includes:

  • All Printed Game Vinyls or Correx
  • Branded Marketing Toolkit including poster and flyer designs, PR and social media assets
  • Branded Map Page
  • Branded Game Platform
  • Analytic Reports

Celebrate the Coronation with our Magical Family Trail
Available to launch from 17th April

We’re launching a new trail to celebrate King Charles III’s coronation. With this trail you’ll be able to build up awareness, in the weeks before May, of any other celebration events that you’ll be running. The trail can run for up 4 weeks, and be launched at any date that suits your event’s calendar.

As well as a magical children’s story experienced over 10 stops, players take on fun challenges, see the costumes choices in AR and learn the history of coronations in Britain.

While King Charles III is being coronated, another special event is taking place. The animal kingdom is coming together to crown their new King, but what will he wear? At each stop on the trail, children will be able to choose what whacky clothes and accessories he can try out. Scuba gear or Superhero cape? Christmas cracker crown or teapot warmer? As the trail goes on players will laugh more and more as they see the choices come to life in augmented reality. Finally, once complete, they’ll be able to download the full storybook of ‘The King’s Wardrobe’.

Trail Details

When: Launch at any time from 17th April 2023

How Long: Up to 4 Weeks

Who: Any age can enjoy it, but aimed at families

Venues: This trail has 10 ‘storypoints’ for venues to host.

Price: £549+VAT or Free when included in the multi-trail platform

Parish Councils, Community Organisations and Charities can apply for a 25% discount!

Process: Once you complete the application form we will send you a complete marketing toolkit and venue form that you can use to submit the 10 venues. After you submit this, we create your map, send you the physical window decals, and take care of everything else!

Bespoke: There is a lot of flexibility in what we can offer. We can print various large-scale marketing materials, like life-sized cutouts, banner and posters. We can work with the community to run prize draw competitions or children’s colouring competitions. We can even create bespoke characters based on local concepts or competition designs. Get in touch to discuss any ideas that you have.

Trail Package Includes: Each standard trail package includes:

  • All Printed Game Vinyls or Correx
  • Branded Marketing Toolkit including poster and flyer designs, PR and social media assets
  • Branded Map Page
  • Branded Game Platform
  • Analytic Reports

Bespoke Trails & Games

We can use our custom built, white label trail platform to create a unique experience for your location. What makes our trails different from others is the creative quality we put into our characters and ebooks. Each location is unique and we approach a new trail as a blank canvas ready to create an exciting new adventure on.

Please download the PDF below and contact us to talk about the many, felxible options that we help you with.

A Local Geogaming Platform For Your Area

We’d like to introduce you to our new storytrail platform, which can bring a local library of magical, free experiences to your area.

Please watch our video presentation video below to find more.

Our Games - Benefits to Hosts

We always strive to evolve our experiences, for both players and hosts. To maximise the benefit to you we have created a package that is simple to set up and run, attracts as many players as possible and gives real post-event insight.

Quality Events at Reduced Costs

By offering our games to multiple locations we can pass along savings to you, making our events very economic.

Increase Footfall On Public Holidays

Our games are seasonally themed, giving you great opportunities to bring in more visitors over public holidays.

Build Buzz For Weeks

You can run our games over weeks, not days, giving you the chance to spread word of mouth and maximise your marketing.

We take Care of It

We take care of 95% of the setup and preparation for you. All we ask hosts to do is to find the venues to display the characters and market the event locally.

Contactless & Paperless

Our event is Covid-proof with contactless, outdoor engagement, and being completely digital makes it environmentally friendly.

Event Reports

We give you a full analysis report after the event, including footfall, business engagement and return on investment.

Marketing Toolkit

As well as funding a national marketing campaign, we’ll provide you with a toolkit for you to publicise the event locally on social media, in print media, with schools and event listings.

Community Building

Create a sense of community by including local schools in a colouring competiton and displaying the winner on the trail.

business incentives

We’ll liaise directly with your venues to engage them, getting special discounts for players and increasing indoor footfall for them.

Our Games - Benefits to Players

Engaging Story

Our experience is like nothing else, where children and adults will be engaged in the story as they pick how it progresses themselves, ‘choose-your-story’ style. They can even repeat the game and create a totally different story!

Exciting AR

Children yelp with excitement when augmented reality characters burst to life on players smartphones. Over 90% of phones now have this technology so every group is likely to have one.

Rewards

Children will beam with pride when they take a ‘mission complete’ selfie, with a digital badge pinned to them. Adults will love the discounts they find along the trail.

Exploration & Fitness

Players can explore your location and see parts of it, or venues, that they didn’t even know exisited. Not only that, but they’ll get the kids out and exercising without even realising it!

It's Free!

A great, day outdoors, having fun and getting rewards – all for free!

Intuitive & Responsible

Our tech means anyone can play on any device, so nobody is left out. Digital and contactless means no printing so it’s safe & environmentally friendly.

Your Role as Host

What We Do:

  • Provide all the printed materials
  • Set up your game on the collection platform and create your digital map
  • Show your trail on a central bespoke website
  • Run a national marketing campaign
  • Give you a Marketing Toolkit, specially developed for the trail
  • Send you a final report on user analytics

What You Do:

  • Decide where you want to put up the ten stops within your area and the route
  • Give us the list so we can create your map
  • Promote the event locally using the Marketing Toolkit
  • Distribute the materials to participating venues
  • Give interviews for local media

test the augmented reality on your Smartphone:

Scan the below code with your smartphone or click on this link if you are already using one to view this page.

90% of modern smartphones now have AR capability but there are a small number that still don’t support it. If you don’t see a ‘see me in AR’ button on the next page then it’s likely your phone doesn’t support AR yet and you’ll need to use an alternative device.

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Case Study: Blaina, Wales

With a population of just 4808, Blaina ran our Santa Needs You! Augmented Reality Trail in December 2020. Through a combination of great local marketing and word of mouth, the trail proved to be a huge success and over 1000 players took part.

Frequently Asked Questions

Any location large or small, anywhere in the world, can host the trail. 

We advise hosts to apply as soon as possible to give adequate pre-marketing time but we are also able to get your game running within a week, at any time, after the official launch dates.

Yes! We fully encourage you to supplement the cost of the trail with a local sponsor. For their contribution they will get their logo on all marketing materials, on the webpage and on the stamps collection platform.

The entire trail can be customised to your local area. This might mean including local buildings or landmarks in the story, highlighting local history or using established mascots to guide the trail. We can also print the character board on a range of materials and sizes right up to life-sized cutouts. Please get in contact for more information and quotes.

We can fully customise the text of the trail at no extra cost, please just inform us of your request on the application form and we will work with you to get the translation done.

The vinyl stickers are reverse-printed, low-tack adhesive stickers and need to be installed on the interior of window facing outwards. They can be stuck to any glass or plexiglass surface. The vinyls are 40cm x 30cm in size.

Alternatively, they can be printed on a range of materials and sizes like A3 Correx boards to be cable tied on posts etc or, right up to life-sized cutout characters. Please get in touch for more information and quotes.

Any venue, retail, cultural, public or otherwise can display a vinyl as long as they are accessible seven days a week during the day. Vinyls can also be printed on Correx boards which can be installed anywhere like lampposts, notice boards etc. 

Our trails are designed to be contactless by their very nature. Vinyls are displayed outwards so that players don’t need to enter premises to access them. QR codes and digital maps are used so no physical interaction is needed.