Next Steps
Let's Take Geogaming to New Heights
Many thanks once again for signing up to our trail!
Here are all of the details you need to get going with choosing and submitting the venues to us and marketing the trail. This is all that we ask you to do to get the trail set up, we will take care of everything else remotely.
Scroll down for tips on taking your trail up to the next level!
Unless you indicate otherwise we will send a pack of trail window stickers to you, 2 weeks before the launch date. If you decide you need weatherproof Correx boards, instead of window stickers, please let us know as soon as possible. These incurr an extra cost of £20 per board as they are custom printed for you.
Your marketing toolkit includes:
- An info sheet for potential venues
- Example website copy
- A set of social media assets
- An example poster design
- Our trails are non-linear (unless specified otherwise), so players don’t need to visit them in a particluar order.
- We recommend planning our an example walking route and making sure it’s not more than 45mins in total. You can quickly jot out the route on google maps to test this.
- Venue window stickers should be accessible even if they are closed during normal working hours (so not behind shutters on Sundays etc).
Double feature trails can work with either A.) 10 stickers/venues along a single route or B.) with 2 separate routes of 10 stickers/venues – it’s up to your preference. With option A, players will just need to choose, when they scan the first code, which trail/game they want to take part in; from then on the system remembers and they don’t need to do anything different. If you have 2 routes they will only be able to do one trail/game on each route.
Trail Success Pro Tips
- Start marketing as early as possible.
- Ask your participating venues to post about it and remind them once it starts. Send them assets and conent suggestions if you can.
- Contact local influencers on social media, it’s usually easy to find them by searching for the location and ‘family’ or ‘events’ etc as keywords. Ask them if they’ve heard of the trail and if they would like to come – they will often be happy to promote it for free.
Stands and Cutouts
Life-sized cutout stands are fantastic marketing tools. Larger ones can incorporate ‘selfie set pieces’. These are where a character will pose with their arm around a child. You could also place a ‘Mission complete’ stand in a specific location. This is a great way to give families something to share on social media. These could also be combined with…
Prizes and Treats
Many locations run competitions and give out prizes for trails. But, the ones that do the best are small prizes aimed at the kids, rather than grand prizes for parents. Something as cheap as a tub of lollipops handed out can be a real boost to participation. You could place these at one or two locations and give them out upon presentation of a completed stamp page.
Window Displays
Asking indie venues to create ‘themed’ window displays can give a real marketing boost. We’ve seen everything from bakeries creating monster cookies, to paranormal floating book displays. Something as simple as giving each venue fishing wire, to make ‘floating’ displays, can encourage them to get involved.