Bringing joy to your day out


We believe High Streets can places that drawn people into their town and city centres not just to shop but to interact, enjoy, learn and play. 

Our Safaris work by utilising contactless QR codes, without the need for players to download an app or sign up to anything. The Safaris consists of 10 characters that venues, like local retailers, host.

Families start the Safaris by scanning any of the characters and playing for free. Families on the Safaris then engage with the characters by seeing them come to life, learning about them and taking hilarious selfies with them. Younger children will delight in spotting the cute and colourful characters in window corners and older (and grown-up children) will engage by learning more about them.

After spotting all 10 characters, families are rewarded with a free ‘selfie storybook’, about the characters’ adventures, that includes their own selfies from the trip.

Who are we?

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High Street Safari was born from a project coordinated by Martin Blackwell, former CEO of ATCM and the Charity Retail Association. He headed up a Community Interest Company to create a unique high street family experience that aimed to raise significant sums for NHS Charities Together during the COVID crisis. High Street Safari now produce all kinds of trails for all kinds of outdoor venues always keeping to the central mission of delighting, engaging and rewarding our players.