Bringing joy to your day out

Is it a trail? Is it a game? Is it a story? Yes, all of the above!

We believe high streets can places that drawn people into their town and city centres not just to shop but to interact, enjoy, learn and play. 

Our experiences work by utilising contactless QR codes, without the need for players to download an app or sign up to anything. They consist of 10 story points that venues, like local retailers, host.

Families start by simply scanning the first story point and playing for free. They can then engage with the characters by seeing them come to life in augmented reality and taking hilarious selfies with them. Along the route, players choose how the story evolves, creating a unique path for themselves. Younger children will delight in spotting the cute and colourful designs in windows and older (and grown-up children) will engage by reading the story and seeing the characters in AR.

After finishing the game, families are rewarded with digital, and sometimes physical, prizes.

Who are we?

High Street Safari was born from a project coordinated by Martin Blackwell, former CEO of ATCM and the Charity Retail Association, and his son, Stephen Blackwell, an experienced event manager and designer. Martin headed up a Community Interest Company to create a unique high street family experience that aimed to raise significant sums for NHS Charities Together during the COVID crisis. High Street Safari now produce all kinds of experiences for all kinds of outdoor venues always keeping to the central mission of delighting, engaging and rewarding our players.