Outdoor family adventures

Augmented reality trails that turn real places into story-filled adventures

High Street Safari creates family-friendly augmented reality trails for town centres, parks, shopping centres, attractions and heritage locations. Families scan real-world stops, meet digital characters in their mobile browser, complete the challenge and explore together — with no app download required.

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90% completion rate achieved on a family trail pilot
4,000+ players at a single attraction-based family trail
147% higher engagement than other trails
No App families scan and play directly in their mobile browser
No app needed Play in your mobile browser — nothing to install.
Scan-and-play access Use a phone camera to unlock short AR moments at each stop.
Designed for families Built for all ages, with children at the heart of every trail.

How a trail works

Self-guided family trails that combine real places, QR codes, mobile web AR and simple rewards.

  1. A High Street Safari trail poster displayed in a shop window on a high street
    1

    Find a trail

    Choose a participating town, park, shopping centre, attraction or heritage location.

  2. A phone held up to scan a trail marker, showing an AR character appearing on screen
    2

    Scan the stops

    Use your mobile browser to scan trail markers and unlock short AR moments as you explore.

  3. A colourful High Street Safari reward sticker badge
    3

    Collect your reward

    Meet the characters, solve the challenge and collect rewards where available.

Featured and upcoming adventures

From dinosaurs and storybook characters to seasonal campaigns, our trails bring real-world locations to life for families.

A mother and young daughter smiling as they discover a cartoon dinosaur through their phone on a sunny high street
Family favourite

Dinosaur Safari

A prehistoric outdoor adventure where families discover dinosaurs through playful AR trail stops.

Illustrated footballer characters from the Summer of Football AR trail against a high street backdrop
Coming soon

Summer of Football

A high-energy family trail designed for summer footfall, active play and football-themed discovery.

A hand holds a phone scanning a trail marker on a cobbled town street, with the Cat in the Hat's hat appearing in AR
Coming soon

The Cat in the Hat

A playful story-led trail bringing classic character fun into real-world locations.

A hand holds a phone scanning a Grinch trail marker on a snowy Christmas high street at night
Christmas trail

The Grinch

A festive family adventure designed for Christmas visits, seasonal exploration and magical moments.

A mother carrying a baby looks at her phone next to a large colourful Elmer the elephant in an outdoor shopping area
Colourful adventure

Elmer

A bright, friendly trail experience celebrating colour, character and family discovery.

The four Teletubbies in a green field under a bright blue sky
For younger families

Teletubbies

A joyful trail experience for younger children and families, built around simple interaction and recognisable characters.

Looking for a trail near you?

See current and upcoming High Street Safari trails across the UK.

Explore trails

A national trail map is coming soon.

For locations & organisations

Bring a family trail to your town, park or attraction

Our ready-to-run AR trails help towns, BIDs, councils, shopping centres, parks, attractions and heritage sites create family-friendly activity with simple setup, strong visual appeal and a clear reason for families to explore.

  • Ready-to-run family activity
  • No app download for players
  • Designed for compact, high-completion routes
  • Suitable for seasonal campaigns and licensed character trails
  • Commercial options for different host types
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Stay in the loop

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Ready for your next adventure?

Find a family trail to play, or bring an adventure to your town, park or attraction.

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