Time to set off on the safari! 10 colourful and cute characters have been spotted around these parts. It’s your job to hunt them down and learn their stories…
A High Street Safari is a town, city or shopping centre experience where families are tasked with hunting down 10 characters, displayed in public windows, to learn their names, origin stories and powers.
Children will delight in spotting the cute, colourful characters and learning all about them. They will be even happier when they spot all 10 and win a free e-book about the characters’ adventures.
The Safari works by utilising contactless NFC technology and QR codes, without the need for players to download or sign up to anything. The Safaris consists of 10 vinyl window characters with embedded QR codes.
Find out more about how it works in the full customer journey
High Street Safari was born from a project coordinated by Martin Blackwell, former CEO of ATCM and the Charity Retail Association. He headed up a Community Interest Company that created a unique high street family experience that aimed to raise significant sums for NHS Charities Together during the COVID crisis. Now taken forward as Limited Company, it creates national trails such as MonsterVillain Safari and custom QR/NFC trails with its unique white label trail platform.
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