What is the Alebrije Augmented Reality Trail?

The trail is a town, city or shopping centre experience where families are tasked with hunting down 10 magical creatures to learn the story and see them in AR. ‘Alebrije’ are Mexican folk art statues, usually animals, that are painted in bright colours and patterns.

Visit each of the 10 locations¬†to scan the QR codes and collect your digital stamps. You can also take hillarious selfies at each one in AR. Once you’ve collected all 10 you’ll be rewarded with a free ebook that concludes the adventure.¬†

how does it work?

The trail works by utilising contactless QR codes, without the need for players to download or sign up to anything. The trail consists of 10 vinyl window stickers with embedded QR codes.

How to Play:

1. Find your location above to begin.

2. Learn how to play and see your local map.

3. Visit all 10 by scanning their QR codes and collect your prize.

test the augmented reality on your device

Before setting off on the trail we advise you to try out the AR functionality of your phone. Most modern smartphones do have this capability now but there are some that still don’t support it. From a smartphone only, click on this link or scan the below QR code to try it out now.

If you don’t see a ‘see me in AR’ button on the next page then it’s likely your phone doesn’t support AR yet and you’ll need to use an alternative device for this element of the trail.

How to Scan QR Codes

Most modern phones now automatically scan QR codes simply by opening your camera app and pointing at them. If your phone doesn’t have this capability you can download an app that reads QR codes instead. Try these for Android or Apple.