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“What a fantastic experience we had walking around! Great fun! The story is amazing! Well done! ”
Laura Silva, Trustpilot

(For the best experience, open link directly from a smartphone)

What is a Storytrail?

The storytrail is an experience where players visit 10 Halloween mask designs in shop windows, each with a unique QR code to scan. Players can digitally try the masks on and, then reveal the full characters in augmented reality (don’t forget to take selfies with them). Along the route you’ll also get to make story choices and decide how the adventure evolves. 

Once you’ve collected all 10 digital stamps, you’ll be able to take a selfie with a digital prize badge ‘pinned’ to yourself. Not only that but you’ll then win a free, digital fun pack of activities to do when you get back home.

How Does it Work?

The trail works by utilising contactless QR codes, without the need for players to download or sign up to anything. The trail consists of 10 story-points with embedded QR codes.

How to Play:

1. Find your location in the dropdown menu above to begin.

2. Learn how to play and see your local map.

3. Visit all 10 by scanning their QR codes, choose how the story evolves and see the characters in AR.

4. Once you’ve visited all of the stops you can take your prize badge selfie and download the free, digital funpack.

Test the Augmented Reality on your Device

Before setting off on the trail we advise you to try out the AR functionality of your phone. Most modern smartphones do have this capability now but there are some that still don’t support it. From a smartphone only, click on this link or scan the below QR code to try it out now.

If you don’t see a ‘see me in AR’ button on the next page then it’s likely your phone doesn’t support AR yet and you’ll need to use an alternative device for this element of the trail.

How to Scan QR Codes

Most modern phones now automatically scan QR codes simply by opening your camera app and pointing at them. If your phone doesn’t have this capability you can download an app that reads QR codes instead. Try these for Android or Apple.

Thinking about Hosting a Trail in your community?