WELCOME TO A NEW OUTDOOR ADVENTURE
An Official World Book Day® Event
You’ve just discovered a portal into a world of living books! These cheeky characters have escaped their library and are hiding in plain sight somewhere nearby. Can you find them all and crack the secret code?
1. FIND THE ZONES 📍
Use the map to find the 10 Book Zones.
- How to Search: Each pin on the map represents a “Search Zone.” When you reach the pin, simply stand in that spot and look at the nearby windows.
- Spot the Marker: You are looking for the official World Book Day Treasure Hunt marker (look for the bright yellow border!).
- Found One? You only need to find and scan one marker in each zone to collect that character and move on to the next!
2. COLLECT YOUR ‘BOOK STAMPS’ 📚
Every time you log a window marker via collection codes, you’ll unlock a digital Book Stamp for your collection. Find all 10 to complete your collection.
3. REVEAL CHARACTERS & SNAP ‘MAGIC MIRROR’ SELFIES 
Click REVEAL to see each character in 3D, then tap the “Magic Mirror” button to take a special selfie with them!
- Why you need the Selfie: Every digital selfie frame has a Hidden Secret Letter tucked away inside it.
- Journal Your Hunt: Taking a selfie at every stop is the best way to keep a record of your letters. Think of your camera roll as your **”Digital Hunt Journal”**—you’ll need to look back at your photos to solve the final mystery phrase!
- The Goal: Collect all 10 letters from your photos to claim your reward at the end!
4. CRACK THE CODE & ENTER THE NATIONAL BOOK TOKEN COMPETITION! 
Once you’ve found all 10 letters, use your Secret Passphrase to unlock an exclusive digital download!
WIN £50 Worth of National Book Tokens: Want even more books? Scan ANY STOP to unlock the entry form and be in with a chance to win one of ten £50 National Book Tokens!
SELECT YOUR AREA 📍
To find your local map and start your digital collection, select your location from the list below:
Area maps go live on 12th February, please come back then to see them!
Test the Augmented Reality on your Device
Before setting off on the hunt we advise that you try out the AR functionality of your phone. Most modern smartphones do have this capability now but there are some that don’t support it. If you don’t see a ‘see me in AR’ button on the next page then it’s likely your phone doesn’t support AR yet and you’ll need to use an alternative device for this element of the experience.
Scan the below QR code to try it out now.
ABOUT US
World Book Day is the reading for fun charity. Find out more about the charity’s mission to inspire more children to enjoy reading for fun by visiting us online at www.worldbookday.com