WELCOME TO A NEW OUTDOOR ADVENTURE
An Official World Book Day® Event
You’ve just discovered a portal into a world of living books! These cheeky characters have escaped their library and are hiding in plain sight somewhere nearby. Can you find them all and crack the secret code?
1. REGISTER & FIND THE ZONES 
Register with just an email and use the map to find the 10 Book Zones.
- How to Search: Each pin on the map represents a “Search Zone.” When you reach the pin, simply stand in that spot and look at the nearby windows.
- Spot the Marker: You are looking for the official World Book Day Treasure Hunt marker (look for the bright yellow border!).
- Found One? You only need to find and log one 4-digit collect code in each zone to collect that character and move on to the next!
2. LOG 4-DIGIT COLLECT CODES FOR ‘BOOK STAMPS’ 
Every time you log a unique 4-digit collect code from window marker, you’ll unlock a digital Book Stamp for your collection. Find all 10 to complete your collection.
3. REVEAL CHARACTERS & SNAP ‘MAGIC MIRROR’ SELFIES 
Click REVEAL to see each character in 3D, then tap the “Magic Mirror” button to take a special selfie with them!
- Why you need the Selfie: Every digital selfie frame has a Hidden Secret Letter tucked away inside it.
- Journal Your Hunt: Taking a selfie at every stop is the best way to keep a record of your letters. Think of your camera roll as your **”Digital Hunt Journal”**—you’ll need to look back at your photos to solve the final mystery phrase!
4. CRACK THE CODE 
Once you’ve found all 10 letters, unscramble them in a Secret Passphrase and use it to unlock an exclusive digital download!
🚨 TREASURE HUNT BONUSES 🚨
WIN A £50 NATIONAL BOOK TOKENS GIFT CARD!
Want even more books? Scan ANY STOP to unlock the competition entry form and be in with a chance to win one of ten £50 National Book Tokens gift cards!
CLAIM YOUR £1 BOOK
SELECT YOUR AREA 📍
To find your local map and start your digital collection, select your location from the list below:
Test the Augmented Reality on your Device
Before setting off on the hunt we advise that you try out the AR functionality of your phone. Most modern smartphones do have this capability now but there are some that don’t support it. If you don’t see a ‘see me in AR’ button on the next page then it’s likely your phone doesn’t support AR yet and you’ll need to use an alternative device for this element of the experience.
Scan the below QR code to try it out now.
ABOUT US
World Book Day is the reading for fun charity. Find out more about the charity’s mission to inspire more children to enjoy reading for fun by visiting us online at www.worldbookday.com