SIMPLE_ELMER LOGO

WELCOME TO A NEW OUTDOOR ADVENTURE

A FREE FAMILY AR TRAIL

Visit 7 stops, find hidden butterflies, meet AR friends and crack the password for a prize!

Click on the link below to see your local map, find the nearest stop and start the trail.

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1. REGISTER & FIND THE STOPS 📍

Click on your location from the menu below, register with just an email, and use the map to find the 7 stops in any order.

2. GRAB A TRAIL SHEET 🫱

Pick one up locally or print one off yourself here:

DOWNLOAD TRAIL SHEET

3. FIND THE HIDDEN BUTTERFLIES 🔎

Search each artwork for a hidden butterfly and match it to the decoder letter on your trail sheet.

4. VISIT ALL OF THE 7 STOPS 🚶‍➡️

Scan QR codes at each stop to meet Elmer’s hiding friends. Decoding the 7 letters along the way.

5. UNLOCK YOUR PRIZES 🏆

The 7 letters form a password which you can use to unlock your digital activity pack. Prize stickers are also available while stocks last. See the info page on your local trail for collection points. 

SELECT YOUR AREA 📍

To find your local map and start your digital collection, select your location from the list below:

MAPS COMING SOON

Test the Augmented Reality on your Device

Before setting off on the hunt we advise that you try out the AR functionality of your phone. Most modern smartphones do have this capability now but there are some that don’t support it. If you don’t see anything then it’s likely your phone doesn’t support AR yet and you’ll need to use an alternative device for this element of the experience.

Scan the below QR code to try it out now.

Thinking about Hosting an Activation in your community?