Experiences 2022

footsteps-silhouette-variant

500k+ Players

350+ Locations

18 Campaigns

“Astonishingly excellent customer service. Fantastic affordable trails to get your local community up and out walking.”
Tina Gambell, Wisbech Town Council

trustpilot-vector-logo
stars-4.5

Build an Audience & Create Footfall in 2022

We’ve created a brand new storytrail with a series of ‘missions’ for 2022. By developing our own team of superheroes and basing each holiday-themed mission around them, you can create a regular following who will want to come back again and again. 

These storytrails are included as part of our new geogaming platform or they can be run as one-off events.

Read on to see how our experiences are now truly immersive, engaging and rewarding for players and will create a sense of play, community and life in your location.

A Local Geogaming Platform For Your Area

We’d like to introduce you to our new storytrail platform, which can bring a local library of magical, free experiences to your area.

Please watch our video presentation video below to find more.

Introducing the Luminauts

This team of interstellar heroes will be completing ‘missions’ throughout 2022. By introducing players to a recurring series of lovable characters, we will create a fanbase and regular audience. This will encourage players to keep returning and spread awareness of the game, building on each mission.

The Luminauts are a team of interstellar rangers who hunt down and rescue ‘spectrals’. These cute and strange creatures get stuck in the lightwaves of everyday objects. The only way to free them is by using special gemstones called ‘spectralights’ (assistant Luminauts can use their smartphones). When spectrals are freed, they are only visible when looked at through a spectralight, so be quick! Each mission revolves around a unique, self-contained story.

How Our New games work

1. Ten story points are displayed in venues around your location via window vinyls or on Correx boards. Players visit them and scan unique QR codes with their phone's camera. A browser window opens automatically, without any need to download an app or register, and they collect a digital stamp.

2. Players choose what happens next in the story.

3. They read the next page based on their choice.

4. And open the object to reveal the mystery character.

5. Players can then open the character in AR (or web image only) and take selfies. They are then directed back to the map page to find the next story point.

6. Finally, when players complete the game, they can take 'mission complete' selfies and share them on social media. They also win printable fun packs with colouring in and game sheets to play at home.

Watch the below video to see it in action:

Our Storytrails in 2022

This year we are releasing four specially created Luminauts missions, based around the holidays. These can be ran as single one-off events or as one continuous game that builds an audience over the year. 

Missions for the Whole Year

The Luminauts: Totally Spooking Out!

Available to launch from Oct 1st 2022

Our team of heroes, The Luminauts, are sent on another mission to investigate a particularly spooky spectral sighting. Simple Halloween masks have been coming to life in your location and the team are tasking young recruits with a mission to visit them all and release the spectral creatures that have inhabited them. Along the way, players can try on the masks in AR, taking selfies with them, before ‘releasing’ the creatures and seeing their full forms in augmented reality. They’ll also get to choose what happens at each step of the story and finally, once complete, win a free digital funpack.

Or, directly from a smartphone, click below...

Summary

When: Launch at any time from Oct 1st

How Long: Up to 5 Weeks

Who: Any age can enjoy it, but aimed at families

Venues: This trail has 10 ‘storypoints’ for venues to host.

Price: £549+VAT or Free when included in the multi-trail platform

Process: Once you complete the application form we will send you a complete marketing toolkit and venue form that you can use to submit the 10 venues. After you submit this, we create your map, send you the physical window decals, and take care of everything else!

The Luminauts: Hunt for the lost toys

Available to launch from Nov 21st 2022

Our team of heroes, The Luminauts, are celebrating their first Christmas on Earth! Unfortunately, something strange is going on with a set of 10 presents that have gone missing. The team is asking young recruits to track down the presents, answer cheeky riddles and release the Christmas imps from inside.
 
Players will get to decide what happens at each step in the story, they’ll get to release and see the Christmas imps in AR, letting them take selfies with them. Once they’ve completed the story and released them all, they’ll win a free digital fun pack. Have a go yourself below!

Or, directly from a smartphone, click below...

Summary

When: Launch at any time from Nov 21st

How Long: Up to 5 Weeks

Who: Any age can enjoy it, but aimed at families

Venues: This trail has 10 ‘storypoints’ for venues to host.

Price: £549+VAT or Free when included in the multi-trail platform

Process: Once you complete the application form we will send you a complete marketing toolkit and venue form that you can use to submit the 10 venues. After you submit this, we create your map, send you the physical window decals, and take care of everything else!

Our Games - Benefits to Hosts

We always strive to evolve our experiences, for both players and hosts. To maximise the benefit to you we have created a package that is simple to set up and run, attracts as many players as possible and gives real post-event insight.

Quality Events at Reduced Costs

By offering our games to multiple locations we can pass along savings to you, making our events very economic.

Increase Footfall On Public Holidays

Our games are seasonally themed, giving you great opportunities to bring in more visitors over public holidays.

Build Buzz For Weeks

You can run our games over weeks, not days, giving you the chance to spread word of mouth and maximise your marketing.

We take Care of It

We take care of 95% of the setup and preparation for you. All we ask hosts to do is to find the venues to display the characters and market the event locally.

Contactless & Paperless

Our event is Covid-proof with contactless, outdoor engagement, and being completely digital makes it environmentally friendly.

Event Reports

We give you a full analysis report after the event, including footfall, business engagement and return on investment.

Marketing Toolkit

As well as funding a national marketing campaign, we’ll provide you with a toolkit for you to publicise the event locally on social media, in print media, with schools and event listings.

Community Building

Create a sense of community by including local schools in a colouring competiton and displaying the winner on the trail.

business incentives

We’ll liaise directly with your venues to engage them, getting special discounts for players and increasing indoor footfall for them.

Our Games - Benefits to Players

Engaging Story

Our experience is like nothing else, where children and adults will be engaged in the story as they pick how it progresses themselves, ‘choose-your-story’ style. They can even repeat the game and create a totally different story!

Exciting AR

Children yelp with excitement when augmented reality characters burst to life on players smartphones. Over 90% of phones now have this technology so every group is likely to have one.

Rewards

Children will beam with pride when they take a ‘mission complete’ selfie, with a digital badge pinned to them. Adults will love the discounts they find along the trail.

Exploration & Fitness

Players can explore your location and see parts of it, or venues, that they didn’t even know exisited. Not only that, but they’ll get the kids out and exercising without even realising it!

It's Free!

A great, day outdoors, having fun and getting rewards – all for free!

Intuitive & Responsible

Our tech means anyone can play on any device, so nobody is left out. Digital and contactless means no printing so it’s safe & environmentally friendly.

Your Role as Host

What We Do:

  • Provide all the printed materials
  • Set up your game on the collection platform and create your digital map
  • Show your trail on a central bespoke website
  • Run a national marketing campaign
  • Give you a Marketing Toolkit, specially developed for the trail
  • Send you a final report on user analytics

What You Do:

  • Decide where you want to put up the ten stops within your area and the route
  • Give us the list so we can create your map
  • Promote the event locally using the Marketing Toolkit
  • Distribute the materials to participating venues
  • Give interviews for local media

test the augmented reality on your Smartphone:

Scan the below code with your smartphone or click on this link if you are already using one to view this page.

90% of modern smartphones now have AR capability but there are a small number that still don’t support it. If you don’t see a ‘see me in AR’ button on the next page then it’s likely your phone doesn’t support AR yet and you’ll need to use an alternative device.

alebrijes DECAL

Case Study: Blaina, Wales

With a population of just 4808, Blaina ran our Santa Needs You! Augmented Reality Trail in December 2020. Through a combination of great local marketing and word of mouth, the trail proved to be a huge success and over 1000 players took part.

Platform Subscription

Our new geogaming platform brings a local library of storytrail experiences to your area. Bespoke storytrails can be added to your local library and even existing local trails. Please read the presentation below to find out more. The platform subscription costs just £300+VAT per month.

Sponsored

Why not supplement the entire cost of the geogaming platform, or a single trail, by partnering with a local sponsor.

Our packages can be fully co-branded with sponsor logos beside your own, at no extra cost. 

We can even identify and contact potential sponsors on your behalf. Just get in touch if you would like to learn more.

One-Off Trails

Luminaut trails, based on major holidays, can also be run as one-off events, if you would like to bulk up your location’s calendar of events.

A single trail runs for up to 5 weeks and costs just £549+VAT.

Each standard trail package includes:

  • All Printed Game Vinyls or Correx
  • Branded Marketing Toolkit including poster and flyer designs, PR and social media assets
  • Branded Map Page
  • Branded Game Platform
  • Analytic Reports

Frequently Asked Questions

Any location large or small, anywhere in the world, can host the trail. 

We advise hosts to apply as soon as possible to give adequate pre-marketing time but we are also able to get your game running within a week, at any time, after the official launch dates.

Yes! We fully encourage you to supplement the cost of the trail with a local sponsor. For their contribution they will get their logo on all marketing materials, on the webpage and on the stamps collection platform.

The entire trail can be customised to your local area. This might mean including local buildings or landmarks in the story, highlighting local history or using established mascots to guide the trail. We can also print the character board on a range of materials and sizes right up to life-sized cutouts. Please get in contact for more information and quotes.

We can fully customise the text of the trail at no extra cost, please just inform us of your request on the application form and we will work with you to get the translation done.

The vinyl stickers are reverse-printed, low-tack adhesive stickers and need to be installed on the interior of window facing outwards. They can be stuck to any glass or plexiglass surface. The vinyls are 40cm x 30cm in size.

Alternatively, they can be printed on a range of materials and sizes like A3 Correx boards to be cable tied on posts etc or, right up to life-sized cutout characters. Please get in touch for more information and quotes.

Any venue, retail, cultural, public or otherwise can display a vinyl as long as they are accessible seven days a week during the day. Vinyls can also be printed on Correx boards which can be installed anywhere like lampposts, notice boards etc. 

Our trails are designed to be contactless by their very nature. Vinyls are displayed outwards so that players don’t need to enter premises to access them. QR codes and digital maps are used so no physical interaction is needed.