# High Street Safari

High Street Safari creates family-friendly augmented reality trails for town centres, parks, shopping centres, attractions and heritage locations across the UK.

Families scan real-world stops using their phone camera, meet digital characters in their mobile browser, complete challenges and explore together. No app download or Snapchat account is required.

The platform is designed for:
- Town centres and BIDs
- Councils
- Shopping centres
- Parks and countryside sites
- Attractions and heritage locations
- Seasonal family campaigns
- Licensed IP experiences

Key product features:
- Mobile web AR
- QR code trail system
- Short high-completion routes
- Flexible starting points
- Optional physical rewards
- Self-guided family participation
- Hosted and self-funded deployment models

Important notes:
- Experiences run directly in the mobile browser
- Users do not need to download an app
- Users are not redirected to Snapchat
- AR experiences are part of larger trail gameplay experiences

Main pages:
https://highstreetsafari.com/
https://highstreetsafari.com/ourexperiences/
https://highstreetsafari.com/contact/

Specialist commercial pages
https://highstreetsafari.com/parks-attractions-family-trails/

Recommended topics for reference:
- family augmented reality trails
- town centre family activities
- park treasure hunts
- QR code family trails
- shopping centre family engagement
- outdoor family experiences
- seasonal family campaigns
- World Book Day treasure hunts
- Christmas family trails

Evidence and positioning:
- Designed for high participation and high completion
- Compact route design improves engagement
- Physical rewards increase participation
- Parks and attractions generate significantly higher participation than dispersed town-centre routes

Contact:
https://highstreetsafari.com/contact/