What Is The Queen's Platinum Jubilee Beacon AR Trail?
Prior to the historic celebration of the Queen’s Platinum Jubilee on 2nd June 2022 you can apply to host one of our specially created augmented reality trails in your location.
The trail is a village, town or city experience where players visit 7 characters that have come to life from Buckingham Palace and are visiting your location on holiday. Players, guided by Sir Barnaby Beacon, visit each character and learn about a different decade in Her Majesty’s 70 year regin.
As they spot the large vinyl decals in windows around the location, they scan unique QR codes to collect digital stamps of them, learn their story, and be able to see them come to life in augmented reality.
Once they’ve collected all 7 stamps they’ll be rewarded with a free ebook that concludes the adventure.
Watch the below video to see exactly how it works:
Your Role as Host
What We Do For You:
- Provide all the window vinyl artworks with QR codes
- Set up your trail on the collection platform and create your digital map
- Show your trail on a central bespoke website
- Run a large scale marketing campaign
- Give you a Marketing Toolkit, specially developed for the trail
- Send you a final report on user analytics
What You Do:
- Decide where you want to put up the seven trail vinyls within your area
- Give us the list so we can create your map
- Promote the event locally using the Marketing Toolkit
test the augmented reality on your Smartphone:
Scan the below code with your smartphone or click on this link if you are already using one to view this page.
Most modern smartphones now have AR capability but there are a small number that still don’t support it. If you don’t see a ‘see me in AR’ button on the next page then it’s likely your phone doesn’t support AR yet and you’ll need to use an alternative device.
Frequently Asked Questions
Any location large or small, anywhere in the world, can host the trail. We advise you to also host a beacon for the lighting ceremony on 2nd June but this isn’t strictly necessary.
We advise hosts to apply as soon as possible to give adequate pre-marketing time. The deadline for applications is 21st April for UK based locations and 7th April for overseas locations to allow for timely delivery of packs.
The concept of the trail is to build up buzz in the month before the jubilee beacon lighting ceremony on 2nd June. On completion of the trail, players will be given local information about your beacon lighting ceremony and asked to share this.
The vinyls stickers are reverse-printed, low-tack adhesive stickers and need to be installed on the interior of window facing outwards. They can be stuck to any glass or plexiglass surface. The vinyls are 40cm x 30cm in size, 4 are landscape and 3 are portrait.
Alternatively they can be printed on A3 Correx boards to be cable tied on posts etc.
Any venue, retail, cultural, public or otherwise can display a vinyl as long as they are accessible seven days a week during the day. Vinyls can also be printed on Correx A3 boards and can be installed anywhere like lampposts, notice boards etc.
Our trails are designed to be contactless by there very nature. Vinyls are displayed outwards so that players don’t need to enter premises to access them. QR codes and digital maps are used to no physical interaction is needed.